As a self-published author, I sold my books to readers and bookstore owners. This experience has been invaluable. I call on it as I plan my marketing strategies. Some day a publisher will accept my manuscripts. When that day comes I will be ready. Thanks to this experience, I will be a key player in the marketing of my books.
Today I'd like to share some of what I've learnt.
Marketing can be used to achieve two goals: selling a product or service and building a brand.
Experience has taught me that the best way to sell books is through direct sells.