Showing posts with label Marketing 101. Show all posts
Showing posts with label Marketing 101. Show all posts

Sunday, July 4, 2021

Happy 4th From Your Canadian Cousin (list) by Leanne Dyck

photo by ldyck

Cross-legged on the carpet, elbows on knees, chin cupped in hands, two feet away from the screen, I was mesmerized. Get Smart. Bewitched. I Dream of Jeannie. Green Acres. The Beverly Hillbillies. Most of the TV shows I watched were from the USA. Watching the product of someone else's imagination encouraged me to continue to play with mine. 

When I started writing hand-knitting patterns, it was knitters from the United States who were the most supportive. I sent them patterns and they sent me emails that read, I love your pattern!

In appreciation and to celebrate Independence Day, I've collected short stories that I've written and that were inspired by the United States.

Independence

What's Bluegrass?

Marketing 101

Discovering Land


photo by ldyck


photo by ldyck

Next on this Blog
I'd like to spend the summer with you. And I have the perfect beach read.
I've shared the three-part version of Feeling Groovy.


This summer I'll treat you to the extended version--starting next Sunday, July 11. Seeking clarity, I've renamed the extended version The Other Side. I'll publish installments twice a week--Sunday and Wednesday at 4:40 PM PST. 

The Other Side
serialized
14 installments
inspired by a house my husband and I lived in on BC's Mainland, our move to a remote island, and my love of the 1960s.

My only question is, "Are you ready for the summer?"


photo by ldyck

Sharing my Author Journey...

Working on my current projects has required me to read much of my old writing and it's helped me realize something that I'd like to share with you...

Over the years, I've spent too much time worrying about and even being annoyed at the wrong people.

Sunday, November 6, 2016

Marketing 101 (short story) by Leanne Dyck


Once upon a time, I owned a craft supply store on the small remote island I still call home. I filled that store with...

quilt batting, thread in many colours and even a few bolts of fabric for quilters
knitting needles and yarn for knitters
paper, scissors and stickers for scrapbookers
an assortment of beads and  precious stones for jewellery makers
crayons, faster plaster, markers for children
and the list goes on and on...

I sat in the shadows with my knitting and waited for my customers to find me.

Island residents trickled in throughout the year but they were joined by tourists in the summer.

One day, he came in and walked up one aisle and down the other. I didn't recognize him and thought he must be a tourist.

"Wow, I'm really impressed by the diverse collection of merchandise." From his accent, I knew he was an American. "You've done very well." His smile wasn't out of pity or mockery. It was genuine. This stranger was proud of me. "If this was my store everyone within a 10 -- no -- 100-mile radius would know where to find me and what I had for sale."

What I thought at the time was, Americans are good at marketing.

What I do now is, pull that memory out each time I want to hide in the shadows. 

I don't think authors should say, "I have a book. Did you know that I have a book? Wow, my book is so good. Have you heard about my book?"

Hmm, nope.

Marketing is about making connections. 

I connect with readers by saying, "You like to read. Well, on my blog, I review books and share my writing."

I connect with writers by saying, "You want to build your author career. So do I. On my blog, I share what I'm learning about the publishing industry."

Thank you, Mr. American tourist, for coming into my store that day. You taught me to take pride in what I do. And you taught me to share it with those who can benefit from it.



*about the photos:  they were taken by me of my knitting but not in my store.

More...

How to get over your fear of self promotion 


Picture Books in Canada


Established in 1984, Orca Book Publishers is a Canadian-owned children's book publisher that publishes Canadian children book authors. 




Sharing my author journey

Sometimes magic happens...