Engagement is a better metric of success on social media than sheer number of followers. How much of your contest is being shared and read?
Twitter strategies need to focus on building your brand, which requires you to look at each aspect of your interactions on Twitter as a brand-building activity.
I'm in the midst of self-editing a manuscript. Writing this manuscript has taught me a lot. Self-editing continues to offer me opportunities to grow. Case-in-point, handling sentences with 'so'.
Do you write?
I found a great book. So I started reading it.
I found a great book so I started reading it.
I found a great book; so I started reading it.