Showing posts with label traditional publishers. Show all posts
Showing posts with label traditional publishers. Show all posts

Thursday, May 16, 2013

Writer royalties and advances by Leanne Dyck

Are royalties the same across publishers? I understand royalties to be author gets a percentage of each book sold? Is that correct? What is the percentage?

Here is my answer...

Royalties are usually between 5 to 10% of the cover price of the book. (The exception is an eBook publisher. They offer a higher royalty because they generally don't offer an advance.) For example, a paperback sells for $20. The author receives $1 or $2. And if you have a literary agent she gets 15% of your royalties. It doesn't look like much when you think in terms of a small number of books. But remember most publishers make large print runs.

Yes, you can make money writing. Two examples:  J.K. Rowling and Stephen King.

This weekend I bought an excellent book on the craft of writing:  The Breakout Novelist:  Craft and Strategies for Career Fiction Writers by Donald Maass (literary agent). And I immediately  skimming though it. I stopped dead in my tracks when I got to chapter 25--a chapter called Numbers, Numbers, Numbers.

Donald Maass writes:  'Advances are an estimate of eventual royalties .. A nonreturnable advance is money you keep, but advances levels are not permanent [and]...can go down suddenly and sharply.' He explains that the publisher's estimation on the amount you will earn is based on the net sales of  'your last novel.'

'[B]ookstore chain buyers...order new novels by the numbers, meaning according to the net sale of your last book. [If] [y]our last book sold poorly...there's no reason for a chain buyer to imagine that things will [improve]... So well known is this pattern that publishers' sales reps have a term for it:  selling into the net...

'Weak sales on one book become a self-fulfilling prophecy on the next, and so on and so on... 

'[And] there's no bouncing back.

[The solution:] Earn out. That starts with an advance that you can exceed in royalty earnings.' [p. 307 - 308]