Thursday, October 4, 2012
Author Laurie Buchanan writes...
Please welcome my online friend and fellow author Laurie Buchanan. I've been following Laurie's blog for over a year and I'm delighted she's here...
When Leanne invited me to post about the current phase of my up-and-coming nonfiction book, “Discovering the Seven Selves: Your Key to Offloading Baggage and Increasing Joy - Now!” I was tickled pink! Where to begin...
Earlier this year my literary agent took my manuscript to BookExpo America (BEA) in New York where it caught the interest of three different publishers. She is currently in the process of determining which of them is the best to represent my work.
In the meantime, as a nonfiction writer it’s my job to “prime the pump” and “set the stage” for a launch:
One of the first things I did was have a book trailer made. The company who created it is Rucincki & Reetz Communication in Wisconsin and I couldn’t be happier with their work. Here’s a link to the 3-minute trailer on YouTube: http://youtu.be/EdZBGGjBzd4.
This trailer also has a permanent page on my website (www.HolEssence.com) and my blog (http://HolEssence.WordPress.com). I also promoted the trailer on Facebook, Twitter, Google+, Reddit, Digg, and Learnist.
Note: a book trailer is a wonderful tool for literary agents to use when talking with publishers.
As a result of that exposure, I was invited by radio host Roi Solberg to be interviewed on “Authentic You Radio” for a 15-minute guest appearance. Here’s a link to that conversation: http://www.blogtalkradio.com/authenticyouradio/2012/08/15/lets-talk-archetypes-what-you-dont-change-you-choose. This interview was not only promoted by the radio station, but I promoted on the above-listed social media sites as well.
I’ve enlisted the help of MOO to do the print promotional pieces: business card-sized handouts, bookmarks, and postcards. Here’s a link: http://www.moo.com/share/bmwbt6. At MOO you have full control of the presentation (size, graphics, color, etc).
So what am I doing in the meantime?
I’m working on my next book. A publisher wants to know you’re not a one-shot deal. An enthusiastic writer with another work in progress (or more) is precisely what they’re looking for.