Encourage readers to open the door to your writing
I've had the opportunity to sharpen my marketing skills both as a indie author and as an author published by a small press. Here's some of what I've learned from these experiences...
When marketing your newly released book, do you show or tell?
Tell: Tweet: Buy my book
Tweet: My book is available for 99 cents this weekend
Tweet: My book is free for a month
Tweet: Have you bought my book yet?
Why tell your potential readers to buy your book when you can show them why they should?
Show: Blog: Tips for starting to write a book
Blog: Interview with my muse about my latest writing project
Blog: Virtual book launch party
Blog: Podcast -- first chapter of my new book
Well-written posts shared as you live your author journey will build a supportive community -- a community of friends that help you build a successful career.
More marketing advice....
Kimberley Grabas advises you to ask...
Why did you write it?
Who did you write it for?
Read her article: 2 Must-Dos to Make Your Book Marketing Infinitely Easier
And you may want to read Kristen Lamb's helpful article Be a Peep NOT a Pain--How to Use Twitter Effectively
Also read this helpful article Five Social Media Marketing Tips for Authors
Next Monday: And then, writing transitions
Sharing my author journey...